VALUE4HER is an initiative of the Alliance for a Green Revolution in Africa (AGRA) that aims to increase value for women in agribusiness. This is accomplished through online and offline support to improve market access, knowledge, skills, networks and global advocacy aimed at addressing some of the key barriers for women's empowerment in agriculture. 

The VALUE4HER initiative is powered by VALUE4HERConnect, Africa’s first women in agribusiness digital marketplace, that offers integrated business solutions to female-led companies. VALUE4HERConnect enables female agripreneurs to build visibility, business networks and collective capital across the continent, while facilitating easier connections with buyers, financiers and other service providers. The platform leverages the power of digital tools to bridge structural and gendered gaps in access to business resources, deliver real time information, offer relevant knowledge and amplify women’s voices through advocacy.