UNWTO Digital Futures for SMEs Programme

What is it?

This programme aims to provide digital training on connectivity, business growth, e-commerce, big data and analytics, payments, and security to 1 million beneficiaries.

While the health crisis was a harsh reality for many SMEs, it also created incredible opportunities for those that could innovate and take advantage of the expansive reach of digital channels. According to an analysis by Mastercard Test and Learn®, digitally enabled SMEs saw a 5.0% increase in customer spending and a 4.5% increase in transactions compared to their peers.

The UNWTO Digital Futures Programme recognizes that SMEs are at the forefront of economic recovery and aims to support their digital transformation journey by facilitating the diffusion of relevant technologies to SMEs in the tourism value chain.

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